Reconnect with Your Why
One day when speaking to a group of women in direct selling I said to Serina, “Why are you in this business?” She said, “to make life better for myself and my family.” “How is it going?” I inquired. She paused took a deep sigh breath and said, “O.K. I guess.” Because Serina responded without energy and enthusiasm it was clear that, while she had an idea of why she was in business, she had not yet created a compelling vision for her business and connected with her big “Why”—the significant reason for devoting herself, her time and her energy to her business.
Reflect on the Value Your Business Brings
I asked Serina and I ask you right now to take the idea you walk around with as to why you are in business: for a better life, to keep busy, to be able to have financial security when you retire, to buy a house—whatever it is. Now make those ideas concrete and tangible. For example, I said to Serina and I ask you, “What will happen when you do well in your direct selling business?” She said with a glint in her eye- “I will have money to send my children to private schools when they get a little older, I can cut down my hours at the bank and spend more time with them at home. Also, and perhaps most importantly, I will feel financially abundant and not have the money worries I have now.”
Write down all the tangible and specific ways your life will be different when you enjoy the direct selling success you desire. Review this list everyday.
Create Your Compelling Vision
Once you have that list, create an image in your mind that is so alluring and appealing that you will do whatever it takes to make it real. Here is why this is so important. We have three brains. The reptilian brain is the oldest, which unconsciously takes care of our physiological functions like breathing. The youngest brain is the neocortex brain, which understands language and does our conscious thinking, and the middle part of our brain is the mammilian brain which does not understand language, only pictures. This brain is also where our unconscious and our emotions live. When you have a goal and create a picture of what that achievement looks like in your mind you will also feel it in your body, thereby using all your brains—not just one or the other.
When I asked Serina what would be a picture, a snap shot of why she wants success in her business, she said, “I see myself dropping my kids off at grammar school, they are wearing their private school uniforms and laughing as they get out of my car. As I watch them enter the building I wave and drive off feeling so proud and happy that I am giving them and me a better life.”
Write out your scenario for why you want to do this business and everyday spend time with your vision—read it, see it in your mind and feel it in your body.
When you do this everyday it will create momentum for yourself and find the motivation to keep going. You now know your why and you won’t let anything or anyone sway you from it.
Comments
Having a purpose is so important. If we don’t have a reason or purpose behind what we are doing, then what is the point? When we reflect on why we are doing what we are doing we will be more motivated and more successful. Great article!
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