Publishing for a Direct Selling Company

SUPER BIG NEWS!

My publishing company Power Dynamics Publishing just closed our first ghost publishing deal with a direct selling company. What that means is that my team and I will do all the publishing work to create a book that the consultants of this company will sell as an exciting custom product from this company.

As a ghost publisher my team will do the work and this company will have their name on the book as the publisher. The name of this company is a secret- that is part of the fun.

Can your company use a ghost publisher for a book they have been thinking about? A book is an information product that can increase consultants revenue from customers who want to get more out of their direct selling products. Books also create buzz in the marketplace and excitement for consultants.

Is it time for your company to see a ghost?

Influence: How to Create It, How to Keep It.

The longer I am in business, the more I realize that who you know and who knows you is only the tip of the iceberg for having your network work for you. Networking—creating a pool of contacts from which you draw clients, resources, referrals and opportunities—is only the first step in having who you know work for you and your business.

Who you have met does not matter. What matters is who trusts you, respects you, remembers you, has a deep understanding of what you do, and wants to help you. When you have been able to create all this with one of your contacts, you now have influence. Influence equals ease in creating what you want in business and in life.

Follow these steps to create more influence with everyone you already know and everyone you will meet in the future.

Connecting
This is the networking part. In addition to meeting people at business events and in professional situations, you will also meet people socially at parties, at family gatherings and online. Make sure you are doing something everyday online and every week offline that helps you to meet more people.

Creating Rapport
Once you have met someone, you then have to begin to get to know them and build trust. Some easy ways to do this are to remember people’s names, follow up on any action you agreed to take, and invite people to go where you are going to increase your exposure to them. Also of course invite them to join your online network within 24 hours of meeting them. Additionally because so few people send notes anymore a “nice to meet you” note will go a long way to begin to build up your influence.

Communicating Your Needs
Only once you have a strong rapport with people, this is the time to make requests of them for business or contacts. If you ask people to hire you as soon as they meet you, you will probably see hesitation on their part and sometimes even resentment. It is naive to expect people to use your services or refer others to you until you have created influence.

Take a look now at the people in your network. Do you have a strong rapport with them? Do you stay in regular contact so they remember you? If you have, then it is time to make a request that people work with you or refer others to work with you. If not, go back to step one. Remember, the more influence you have, the more of what you want will come to you with ease.

Leave a comment below to let me know what your experience or challenges have been!

Radio Show Interview

Jennifer Jolicoeur, President of Athena’s Cup, just interviewed me on her radio show “The Goddess Power Hour.” We talked about the power of direct selling.

There are some great ideas here for you to begin to use for your recruiting. Plus I am sure you will be inspired.

Listen Now!

http://www.onworldwide.com/programs/GoddessPowerHour.mp3

Consider the You Plus Two for Easy Revenue

If you are finding people telling you they are reluctant to host a party or show due to the economy, try the next best thing to book a show: the You Plus Two. This is when you ask someone who loves your product to invite you and a couple of her friends over and you show them what you have around the kitchen or dining room table. You conduct a You Plus Two more like an interview and a consultation than a show. Since the three guests get lots of personalized attention, they are sure to make some good purchases and be very happy with the experience. That is of course when you invite them to invite you over for a You Plus Two.

Quick Follow Up Check Up

Lately I have been talking to direct sellers a lot about follow up and finding out that they are not doing enough of it often enough. Know that the longer it takes you to follow up the less likely it is you will get the booking, the order or the recruit.

Give yourself a quick follow up check up. Do you:

Call someone within 24 hours of connecting with then in person?

Follow up via email immediately after they reach out to you via email?

Have three times  at least scheduled each week specifically for follow up?

Keep following up until you get a “No” or a “not now”?

Make phone appointments where ever possible to avoid phone tag?

Okay how did you do? Identify one area to upgrade after reading this and watch your follow up turn into more revenue for you.

Do You Want to Write? Join me tomorrow.

This post does not pertain so much to your direct sales business and since I know many of you are doing more than one thing, I thought I would let you know here about a free teleclass I am doing on What a Busy Entrepreneur Needs to Know to Get A Book Done Fast. For info or to register for this free teleclass visit http://www.powerdynamicspub.com/teleclass.htm

Direct Selling Power Coming Soon!

A couple years ago I decided to publish a multi-author book to help my clients get out their expertise without having to write a whole book. That decision launched a whole new division of my business and soon we will publish our 4th multi-author book especially for you, the direct seller.

This is the best book for direct sellers you will ever put your hands on. If you think that is hype just read the list of co-authors:

Nicki Keohohou, Celine Egan, Shannon Bruce, Marcy Stahl, Tammy Stanley, Martha Staley, Anne Nelson, Rhonda Johnson, Gale Bates, Ruth Fuersten, Beth Jones Schall, Lyn-Dee Eldridge, Kimberley Borgens, Shari Hudspeth, Lorna Rasmusen, Sallie Meshell, Karen Clark, Mary McLoughlin, Cindy Sakai, and of course me.

Find out more about all the hot topics covered in the book and all about the co-authors at http://www.directsellingbook.com

Radio Interview to Make Your Business Thrive in 2010

Purpose Without Limits is the new radio show to inspire you to be your best self today.

They just interviewed me and I think you will be both inspired and get some great ideas.

Listen now at http://tr.im/JOOu

Make Your Direct Sales Business Resolutions Stick!

Happy new year, I wanted to wait until the second week of the year to post this info because the first week most people are very focused and motivated. Now it is time you make sure you have your program together to make sure your business resolutions stick!

This article has lots of great ideas:
http://www.directsalescoaching.com/articles/resolutionsstick.htm

Make it Thrive in 2010

Happy New Year,

When you have your own direct selling business staying motivated and staying inspired is key.

Almost every year I have sent my clients, to post on their wall for the whole year, a dynamic and colorful daily inspiration card that they can download and post on their wall to stay focused, happy and in action all year.

I am especially love this year’s version. Download it here.

The theme for my business this year is Make It Thrive! Make that your theme or come up with something else that will inspire you for the next 360 plus days. Expect Success!

Caterina