Build Champions to Get More Referrals and Profits
You have customers that love your products and love you. Put your attention on turning those loving customers into champions for you and your business.
A champion is someone who is on the lookout for customers, hostesses, and new consultants for you.
Rather than having customers praise you and your products in private, you want to encourage them to shout out to everyone that they must take a look at what you have to offer. To do that, it takes some time and attention. If you focus on cultivating your champions you will see your referrals, recruits, and profits significantly increase.
Start with a list of champions. These are positive people who may have hosted a show or gathering for you, possibly taken orders from their friends and passed them on to you, or they are ordering regularly with you. They could also simply be people who let you know how much they enjoy your products and share with you the benefits your products have brought into their life.
Have a champion plan. As part of your overall marketing plan, decide in advance what you will do for your champions throughout the year. You want to be consistent in your champion benefits.
Create an incentive. At your event or via a letter make a special offer just for your champions. Let them know that if they send you a referral this month for someone that joins the business you will give them X. Let them know that this offer is only for champions. Because they know you and like you, you can also let them in on a goal you are working on. You can say that you only need two more recruits to reach a certain level and you would appreciate their help.
Show your gratitude. At your special events, of course say thank you, thank you, thank you. Send thank you notes. Make thank you calls. Say thank you three times in three different ways to really express your appreciation to your champions and hostesses.
Let them know they are champions for you. Call them champions or boosters or VIPs or supporters – whatever you are comfortable with. The point is to let each champion know that you do consider them a special friend of your business.
Recruit your champions. Your champions do make the best recruits. They already know you, like you, and trust you. They are already excited about your products. Do not give up on recruiting your champions. Some of them may just take more time. Continue to invite them into your business and let them know about your recruiting incentives so maybe sometime soon they will join you.
Pick which of these ideas you are going to start using today to cultivate champions and boost your bottom line.
Leave a Comment