Stop Waiting for Ready

By Caterina Rando · Thursday, January 26th, 2012 · No Comments »

Entrepreneur ExtraordinaireThis is an excerpt from our upcoming book Entrepreneur Extraordinaire that will be out soon. My chapter is on Business Building Busters To Cast Aside to Ensure Your Success.

Does this sound like you? I have a talented, gifted, gracious, smart client who is frequently waiting until everything is totally figured out as in a course being 1005 written before it is marketed, also until everything is 100% done like every last tweak of a website and until everything is ideal like having 100% enrollment in a group before she starts anything. As a result of this consistent behavior it takes her forever to do anything and her business is not growing. Does any of that ring a bell for you?

Instead of waiting for ready do the opposite and be willing to create and learn as you go.
Maybe that sounds scary and I will not deny that it is, however learning and creating as you go is you being in forward motion. Waiting for ready is staying in the same place and being stagnant while you get everything completed.

Let’s be very clear a successful business is in a constant state of stretching and reinventing and adjusting. You as the entrepreneur are best served by also be in a constant state of stretching, reinventing, adjusting and learning.

Ask yourself right now: Where are you waiting for ready and what is that costing you? Next question: what are you going to do about it? Be willing to be uncomfortable while you are creating, learning and growing is your key to a truly extraordinary business. I promise you will amaze yourself.Entrepreneur Extraordinaire

 

LEARN THE SECRETS OF CREATING INFLUENCE TO GROW YOUR BUSINESS AT THE “NETWORKING 2.0 FROM CONTACTS TO CONTRACTS”

By Caterina Rando · Sunday, January 8th, 2012 · No Comments »


I am thrilled to partner with two of American City Business Journals, the Sacramento Business Journal and The San Francisco Business Times.

Networking 2.0

As we enter 2012, we all are looking for new ways to connect that will result in new alliances, create new opportunities and allow us stand out in a crowded marketplace.  “Networking 2.0 from Contact to Contract” is a three-hour workshop and power networking experience that will surely give you the skills to do that. Coming up The Sacramento Business Journal, and the San Francisco Business Times are offering a one year subscription when you join us for this live interactive event.

I will teach you how to be loud and proud about who you are and the value you bring. We will cover creating rapport quickly, how to engage in meaningful conversations; how to be resource for others and build relationships online and offline. Whatever it is you are looking for clients, a job, capital for your business venture, this event is for you. You will learn how to turn contacts into contracts no matter where you come from in the business world.

In this program we will emphasize the difference between simply meeting people and actually creating influence with people. There is a big difference that people with influence know the difference. I will show you how to become a person of influence.  I have found with my 20 plus years of experience in helping people grow sustainable and profitable businesses that how we network with others is a vital part of how we develop the ability to easily add clients, get our calls returned and build a great reputation.

This is an incredible opportunity. Your investment includes: the interactive program where you will meet many of the people in the room, an autographed copy of my book, Make Your Connections Count, a year subscription to the business journal and the business journals Book of Lists.

Join me for Networking 2.0 in the Sacramento Area on January 31st.
http://www.bizjournals.com/sacramento/event/ 62361#register or contact Ravi Bazar at (916) 558-7881,rbazaz@bizjournals.com

Join me for Networking 2.0 in San Francisco on February 8th
http://www.bizjournals.com/sanfrancisco/event/60831
or contact call Shane Dorrian at (415) 288-4973 or email sdorrian@bizjournals.com

Join me for Networking 2.0 in the East Bay on February 7th
http://www.bizjournals.com/sanfrancisco/event/60821
or contact call Shane Dorrian at (415) 288-4973 or email sdorrian@bizjournals.com

 

 

Happy New Year!-Make it Your Best Year Yet

By Caterina Rando · Tuesday, January 3rd, 2012 · No Comments »

2012 Daily Inspiration CardEvery year I create a new, full color, daily inspiration card. I encourage you to download and post it right where you will see it in the morning to uplift and inspire you each day. I love the card we created last year so much that this year’s design is very similar. The message is new.

I wrote these words, keeping in mind that you would read them to yourself, to give yourself a boost and set yourself up for a great day. We can all do well to remind ourselves to be enthusiastic, bolder and to take a risk to achieve a goal.

Download this card and let it serve as a reminder of how powerful you are and all that is possible for you with each day.

 

Interview with Julie Renee Doering

By Caterina Rando · Monday, November 28th, 2011 · No Comments »

Julie Renee Doering interviewed me for her Miraculous Living Radio Show. If you want to learn how to be loud and proud about who you are and the value you bring give it a listen here: http://www.blogtalkradio.com/miraculousliving/2011/11/17/caterina-rando-rev-julie-renee-breakthrus-biz-beaming-brite

Upcoming Event: Become a Direct Sales Sought After Speaker

By Caterina Rando · Saturday, August 27th, 2011 · No Comments »

Sought After Speakers ImageIt is time for you to learn how to give a speech and gain several new clients before you leave the venue. Of all the direct sales business-building strategies out there, public speaking is the one that can catapult your business growth faster than anything.

After years of making rookie mistakes, today I can come home with five ten or even as many as twenty new clients from one speech. At this event I am going to give you all the short cuts and strategies needed to get booked, get the buzz going before you get there and what to do to ensure that you come home with new hostesses, customers and even new team members.

I want you to get the most value possible from every speech you give. That is why I created the Sought After Speaker Summit.  Click here for more information: http://soughtafterspeaker.com

In just two days, you will learn the ten steps to being a sought-after speaker, and the best strategies to ensure you accelerate the growth of your business with speaking, teleseminars and webinars.

My VIP blog readers get $100.00 off with coupon code SAS100VIP.

There is nothing better then giving a speech in the AM and coming having several new hostesses, customers and team members in the PM. It is time for you to became a sought-after speaker to make your business thrive.

Become a Wiser and More Confident Direct Sales Leader

By Caterina Rando · Tuesday, July 26th, 2011 · No Comments »

WisdomConnectionI was recently interview with Karen Buckley of The Wisdom Connection. We had a very stimulating discussion on wisdom, intuition, being loud and proud and cultivating influence. This will be an insightful listen.  Click here to listen now: WiseWomanCall.mp3.

 

Heating up Warm Calls

By Caterina Rando · Saturday, June 25th, 2011 · No Comments »

Everyone knows cold calls are hard, and most people avoid them. Warm calls, however, are more attractive and easier to make. Right? Actually, not everyone finds it easy to call strangers or people they barely know. Some people have a hard time talking about and asking for business even on warm calls. So, how can we make warm calls easier and hotter for you? Here is a quick guide:

Do this for one hour and see how much business you can generate!

 

Hire an Entrepreneur To Do the Job Right!

By Caterina Rando · Wednesday, June 22nd, 2011 · No Comments »

Juggling the responsibilities of your direct selling business and your life can create stress and feelings of overwhelm. Many direct sellers are reluctant to hire employees because of the hassle and expense of having staff. This is a big part of why I do not have employees. Instead, I have awesome entrepreneurs who support me in doing the many things I do.

From Internet research to calling potential customers to pulling together a PowerPoint® presentation to setting up your accounting system, a ton of professionals will do it for you quickly and affordably with a smile and a positive attitude.

In addition to technical expertise, the entrepreneurs you hire must have a genuine desire to serve you and your clients. They need to be good communicators, solution focused and willing to make your projects their priority. Do not limit yourself to someone local; the best person for your needs may live across the country. You can easily use the telephone, e-mail and voice mail to communicate. You want the best person, not the most convenient one!

This is one of my most successful secrets to success. Create your own criteria and watch your business thrive. Where can you hire an entrepreneur to take on tasks you do not need to do yourself? Remember, work on your business, not in your business!

Sought After Speaker Summit Rocked!

By Caterina Rando · Sunday, June 19th, 2011 · No Comments »

microphoneMy Sought After Speaker Summit last weekend was a dynamic, exciting, inspiring two-day event! Forty-five direct sellers and other entrepreneurs gathered at the Radisson Hotel near San Francisco. 
 
When I started my business coaching business in 1995 I had no marketing budget and started to use public speaking to grow my business. Since then, I have studied and, more importantly, tested and retested the best ways to use public speaking to attract clients with ease. In the Summit, I shared my top secrets and strategies on everything from getting booked to coming home with clients. I had other experts present on creating connection with an audience, producing and delivering webinars and branding yourself as a speaker. These same ideas have helped many of my clients quickly double and triple their income. You can join them and make your direct selling business thrive!
 
If you missed this unique event, you have another chance to attend! September 17th and 18th, my team will be in the Seattle, Washington, area. Register now so you do not miss the Sought After Speaker Summit. Even if you are super social-networking savvy, even if you are great at follow-up and brilliant at e-mail marketing, you are still missing out if you have not yet mastered how to use public speaking to attract clients easily to your direct selling business. Go to http://www.soughtafterspeaker.com/
 to register.

Are you loud and proud about who you are and the value you bring?

By Caterina Rando · Thursday, March 10th, 2011 · No Comments »

CommentAre you loud and proud in your direct sales business? I recently did an interview with Mary Jones for her radio show. You will learn some tips and gain some insight into being loud and proud every day for greater results. Click here to listen now.