Direct Sales Coaching

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About us

Caterina Rando, MA, MCC


Caterina believes direct selling is the answer to the majority of challenges Americans face. She is committed to helping direct sellers succeed in business—and it shows. Throughout this site Caterina’s passion, experience, direct selling savvy and business acumen consistently comes through.

Some things to know about Caterina

• Always top-rated professional speaker

• Experienced coach working with entrepreneurs and direct sellers since 1993

• Best-selling author of Learn to Power Think, published by Chronicle Books

• Has served as The Success Center Director for the Direct Selling Women’s Alliance

• Contributing author for the two most popular books for direct sellers Build It Big—101 Secrets of Top Direct Selling Experts, and More Build It Big—101 Secrets of Top Direct Selling Experts

• Featured as an expert in best-selling books, including Get Clients Now, Get Slightly Famous, 11 Commandments of Wildly Successful Women, and The NAFE Guide to Starting Your Own Business

• Certified Emotional Intelligence Trainer, from Qmetrics® Corporation

• Master Certified Coach, the highest designation awarded by The International Coach Federation

• Bachelor of Arts Degree in Organizational Behavior, University of San Francisco

• Master of Arts Degree in Life Transitions Counseling Psychology, University of San Francisco

• Featured entrepreneurship expert on and is sponsored by Staples to present in stores and at conferences

• Author of over 400 articles, featured in Redbook, Woman’s Day, Small Business Opportunity, Money & Profits, Smart Selling, Business to Business Marketing, Training, Home Business Journal, Balance and many more publications